With a tight deadline of just one week from brief to showtime, Appleyard Communications created and co-ordinated a CNN media/press rally to promote support for the UK CNN Heroes nominee in London.
This involved finding & negotiating a venue, the catering, organising the AV technology and stage set, "rallying the troops", engaging with related NGO's and managing the order of play.
The campaign generated substantial national press coverage in the run up to the awards.
Mrs Makoni was the only British resident nominated for this year’s CNN Heroes award, which reads like a who’s who of some of the world’s most unlikely citizen philanthropists.
Betty Makoni knew it was time to leave Zimbabwe when a gang of masked youths stormed into her home armed with machetes and threatened to kill her for “causing them problems”. For much of the past decade she had been helping thousands of young girls rebuild their lives after being raped because of the commonly held but tragically erroneous belief among many men in southern Africa that sex with a virgin will cure HIV.