Tel: +44 (0) 7958 335985

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Appleyard Communications Limited was established by Avril Appleyard who has extensive experience in travel retail marketing - over 20 years in the industry, specifically in retail branding, customer insight, shopper marketing, launching airport stores, TR luxury brands, B2B marketing, PR, media strategy, interiors and design. In a former life, Avril was previously Marketing Communications Director, Alpha Group plc (now known as World Duty Free Group), operator of Duty/Tax Free Shops, specialist boutiques, CTN stores, F&B outlets within airports worldwide and provider of inflight services.


Avril was responsibe for developing the iconic 'pink' corporate brand identity, developing store concepts, managing corporate communications, media strategy and marketing the retail offer to airport and airline consumers.


Appleyard Communications specialises in helping companies within the retail, F&B and leisure sectors enhance visibility and develop growth in their markets by defining and implementing brand and communications strategy. Avril has in depth market knowledge and senior experience in developing and marketing retail concepts and brands for travel retail operators, luxury brands, airlines and caterers.  


“I passionately believe that consistent marketing practice both online and offline, across all channels is the key to delivering a brilliant brand experience. In today’s world, people can interact with companies across multiple channels and devices and the challenge is in having a strategy that combines clear strategic vision and creative flair to attract, engage and facilitate a conversation with customers in order to enhance the brand experience.


We run a virtual business model along the lines of a Hollywood Studio set up, which means that we select the best people for the job and have the flexibility to build a talented team tailored to your needs at a competitive price. We have a close network of people that we trust, all with specialist skills - planners, designers, digital experts, photographers, stand builders, copywriters, printers, audio visual technicians.


We are absolutely passionate about delivering a service that goes the extra mile. A cliche but very true. We like to think we are creative with plenty of straight talking and a focus on your results."


Appleyard Communications has a track record of delivering successful marketing and communication campaigns and we can help you deliver your business objectives through listening, providing creative solutions and dedicated project management.

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